Blog – 8/28/17
Written by Cynthia McIntosh
Success With McIntosh
So, I asked a question this week. Did you see it? What did you think when you read it? Let me guess…
Was it, “HUH?!”?
Well, let me quickly explain the question, and then maybe it will make sense, and hopefully it might even get you thinking.
The question was, “Are you a tree, or a tumbleweed?”
So, a tumbleweed. Let’s start there. What is a tumbleweed? Well, it’s not much really. It’s a piece of “whatever”, that blows around wherever it happens to be blown, picking up more “whatever” that it passes along the way, until it eventually crashes into something…
where it gets stuck.
Ever feel like a tumbleweed? I will admit, I have. I’d run around doing what had to be done, putting out fires, making everyone happy as much as I could (and failing miserably, I might add), controlled by whatever was going on around me, whatever people said or thought, how I felt, and basically being blown around wherever my circumstances sent me. And since circumstances, how I felt, how people felt, and priorities change with the direction of the wind, I was constantly feeling like I was just getting blown around and completely out of control.
A tree, on the other hand, has roots. Some deeper than others. I heard someone recently say that the Redwood trees grow to be hundreds of feet tall, but their roots only go down three feet! However, they go down three feet, then spread out and wrap themselves around the roots of the other trees around them. What happens then is that when big storms hit, they hit against the whole forest, not individual trees, so the trees are very strong – and remain unharmed. In fact, he went on to say that there are trees in the Redwood Forest that have been dead for years, but are still standing, because the other trees around them are holding them up!!! (I think there is a lesson in there somewhere for us as well. But I’ll save that for another blog.) Isn’t that fascinating?!
My point though, is that a tree has roots. It digs deep into the ground. I live to become more like a tree and less like a tumbleweed. I want to have strong roots, a solid foundation, to know who I am, to stand strong on what I believe in, and to live life with conviction and passion. I want to be a tree that produces fruit for others, shelter, comfort, and beauty.
The thing about a tumbleweed is that it rolls around picking up more and more junk (negative things people say, bitterness, frustration, anger…) along the way, and becoming more and more dangerous to those in its path.
So now, what are you…
A tree, or a tumbleweed?
If you would like finding more stability and direction in your life, feel free to contact us. We would love to hear from you and help you create the life you are looking for. We would be honored to be a part of your success story! Just go to http://www.successwithmcintosh.com and contact us, or call us at 866-636-4696, and we look forward to talking to you about creating a blueprint for your desired future.
It has been a really wonderfully wild ride since we began the
Highway 2 Success Show just shy of a year ago! It’s been fun to watch it grow and evolve.When we first started to air the show, it was originally to be a show about social media marketing for artists. But as we did the show, we found that there was so much more that we could offer to artists that would help them to achieve success, and I found it hard to limit it to social media marketing. So we decided to expand our horizons a little, and bring various experts in all areas of business on to the show to provide support to artists.
Eventually, because we were talking to a wide range of professionals, we found that business owners began listening and requesting specific information.
So that is where we are today. It has been an exciting journey, and I’m sure it will continue changing, but I’m sure that all our listeners will really enjoy the new format. We are still providing tools and support to artists, but we will be doing it in a way that it also is profitable to anyone in business. As of last week, we began using the Indie104 chat room during our shows so that our listeners could ask our guests questions, and we’re working on a brand new website!
I, for one, am very excited about the changes I see happening with the Highway 2 Success Show. I would love to hear from those of you who listen to the show and hear your thoughts and your ideas. Is there any aspect of business that you would like to hear covered on one of our upcoming shows? Is there a specific question that you would like to ask? Be sure to visit our website at radio.successwithmcintosh.com and post any comments or questions that you have!
And I’d like to reach out and thank every one of you that has been listening to the show and for your support. I really appreciate the encouragement, and wonderful comments that I have gotten regarding the show and how it has helped some of you in your business endevours. After all, that is what it is all about, and what really makes it exciting for me!
Thank you again, and keep tuning in!
By Cynthia McIntosh
Success With McIntosh
Need people to read your post? Bump it! I get asked frequently how often one should post, what one should post,and how to get a post read. It’s a fair question, since that is really what social media marketing is all about. After all, if no one is reading what you are posting, you aren’t getting much done! So today I’m going to tell you how to add new life to those posts that have lost their “zip”.
Facebook uses a formula called Edgerank. For those of you who have neverheard of it, it’s a process by which Facebook decides how active your post is. If your post is really active, then it moves up in the News Feeds, thereby giving people a better chance of finding and reading it. So, the goal then, is to keep your post active in the News Feed. Recently Facebook has made some changes very positive changes to how all of this works. Here’s some interesting statistics from Facebook…
“Previously, people read 57% of the stories in their News Feeds, on average. They did not scroll far enough to see the other 43%. When the unread stories were resurfaced, the fraction of stories read increased to 70%.”
So what does all of this mean to you? Well, the changes Facebook has made allow you to change how your posts show up in News Feeds in order for you to get your posts read. The process of taking your posts that are buried way down the list in a News Feed and getting them back up at the top of the list is called “bumping”. And with the new changes Facebook has made, bumping your posts is not only possible, but also fairly easy to do!
The activity your post gets is what makes your post bump back up to the top of the News Feeds. So once your post is no longer easily accessible in a News Feed, the way to bumping it back up to the top is to get it active again. Some ways of doing this are:
Ask your friends to like, share, or comment on the post.
Ask a question about the post and get people talking about it again.
Mention something that currently happened that relates to the post, and get attention to it.
Say something funny about the post to create new activity.
But the bottom line is that if you find creative ways of getting that post active again, it will bump back up to the top of the News Feeds. And based on Facebook’s statistics the fraction of resurfaced stories that was read was very high! So try doing this with some of your stale posts, and let us know how it works for you! In fact, if you have a post you want to bump, let us help you. Just give us as much information as you can about the post so that we can find it (and be sure you are corresponding to us from the same Facebook page that the post is on, so that we are looking on the right page!), and we will go to the post and comment, share, or like it for you (or maybe even all three!). And keep in mind, when we do that, all the people who have liked our page will get notification of it, so you will get new people coming to your page. That’s what social media marketing is all about!
And as always, we want to remind you that we are here to help. If you need help with your social media marketing, or if you just need some consulting so that you can do your own, feel free to contact us. We DO offer consultations as well as social media marketing services, and we would love to be part of your success!