Highway 2 Success Talk Show

No, we’re not online yet. But do not dispair, we will be coming back to you as quickly as possible. We are in the process of setting up a new studio, and as soon as we have it set up, we will be setting up appointments for radio show interviews. Getting set up has taken quite a bit longer than hoped, but we are really excited about the way things are going, and I know you will really enjoy the NEW Highway 2 Success Talk Show. We will keep you updated on how things are coming together. And if you have any ideas on show format, content, etc, please feel free to let me know. I’d love to hear from you!

Cynthia McIntosh
Radio Talk Show Host
Highway 2 Success Talk Show

WE’RE COMING BACK!!!

Cynthia McIntosh
Success With McIntosh
Highway 2 Success Talk Show, Indie 104

I am so excited to announce that plans are in the works to bring the popular Highway 2 Success Talk Show back to Indie 104! Due to health issues beyond my control, I had to make the very difficult decision to leave radio last year, but my goal has always been to get to the point where I could come back…and I’m finally ready! I am elated to announce that we are making plans and beginning to schedule interviews for upcoming shows and plan on being on the air again as early as next month. Stay tuned for more information on when the show will be airing.

In the meantime, we will begin interviewing for the show immediately. If you are an expert in your field and would like to be a guest on our show, please go to http:/www.successwithmcintosh.com and contact us to schedule a meeting. Everything is done via skype, is pre-recorded, and low-stress. So contact us right away for an opportunity to share your know-how with our listeners!

The goal of the Highway 2 Success Talk Show is to provide training, education, and tools to entrepreneurs and artists and help them achieve the success they work so hard for. We enjoy working with artists and entrepreneurs – we thrive on their passion for the work they do. And we want to see them succeed. The Highway 2 Success Talk Show provides support to our listeners by bringing professionals to our show who share our passion for business and are willing to provide education and training in a way that helps to support and motivate our listeners to success. If you are an energetic professional who is passionate about your work and would like to share your story with our listeners, give us a call today! We’re waiting to hear from you and look forward to speaking to you soon!

Here’s to loving what you do and doing what you love!

Cynthia McIntosh

It’s Christmas Eve!

by Cynthia McIntosh
Success With McIntosh

Merry Christmas Eve, everyone.  I hope this blog finds each and every one of you enjoying the Christmas season with family and friends.  I encourage you to embrace the season and reach out to those around you and bless them today.  None of us really know what the people around us are going through, any more than they know what we are going through.  That’s just life.  So just give the gift of love to those around you today, and make a difference.

God bless you all…Merry Christmas and may you all have a wonderful 2015!

Sincerely,

Cynthia McIntosh
Success With McIntosh

And Here Comes 2015!

Written by Cynthia McIntosh
Success With McIntosh
Highway 2 Success

As the year comes to a close I, like most people, find myself looking at this past year and being grateful that I made some good decisions, and also wishing I had done some things differently.  Like everyone else, I have perfect 20/20 hindsight vision.

2014, I will admit, was a challenging year.  I dealt with some serious health issues, had to move several times (and we all know how stressful moving is!), had to give up the radio show that I loved so much due to the health issues (and yes, I WILL be back soon!), and had several real hoops to jump through.  But sometimes life does that to us.  I can say as I look back at it that I see some great lessons that came out of it, I was able to help some people in ways that I never could have otherwise, and as always there was a reason for things happening as they did.

However, it’s also a fact that while we can’t do a thing about the days behind us, I shared a link to an article yesterday that gave some very simple, basic, but positive steps that I can take in 2015 in order to be more successful.  It’s interesting how some of the hardest habits to form are actually some of the most basic.  For example, for me one of the things I need to work on is getting more rest.  I’m a workaholic.  I love to work.  I feel guilty if I’m not “accomplishing something”.  So I have a difficult time setting aside time to rest, and to have “me time”.

One of the nice things about the new year is that it gives us all a feeling of being handed a clean slate.  It’s a “start over moment”.  It’s another chance to do better.  I for one am so thankful for the things in life that let me feel like I am being offered a new beginning.  I think they’re exciting.  It gives me a chance to sit down and make my goals and plans for the next season…to create new dreams.

My biggest resolution for 2015 is to start taking more “me time”, because I know it will make me more productive and focused.  It’s been proven over and over that we need rest and down time in order to really reach our potential.  I realized in the last few weeks how little time I have where I am not working on something, trying to figure something out, or trying to solve a problem for myself or someone else.  I realized how little time I spend just reading a good book, or going for a walk with my dog.  So I’ve made myself a promise to start making time to myself more of a priority and to retrain myself into accepting non-productive time as okay.

On the flip side of that coin, I also spent some time really going through what I want to accomplish with my business, setting some goals, and writing out the steps I need to take to accomplish those goals.  It’s always good to write things out so that you can revisit them during the year.  Personally, it helps me stay focused, and it keeps my dreams alive.

How does your 2014 look to you as you look back at it?  What are you most excited about for 2015?  What is the biggest change you want to make for next year?

Update on the Highway 2 Success Talk Show

I have to admit that I am just ITCHING to get back to being on the air.  Due to life issues beyond my control, we had to shelf the show for the time being.  And it ended up being longer than I had expected.

BUT the good news is that I am in the process of setting things up and getting back on the air, and I can’t wait!  And the show is going to be bigger and better than ever!  Now sound, new shows, new guests.

We will begin recording shows in December, so if you or anyone you know is an expert in any area of business or the music industry and would like to be a guest on our show, give us a call for an interview!  We’d love to hear from you!

Changes!

It has been a really wonderfully wild ride since we began the
H2S webartHighway 2 Success Show just shy of a year ago!  It’s been fun to watch it grow and evolve.When we first started to air the show, it was originally to be a show about social media marketing for artists. But as we did the show, we found that there was so much more that we could offer to artists that would help them to achieve success, and I found it hard to limit it to social media marketing.  So we decided to expand our horizons a little, and bring various experts in all areas of business on to the show to provide support to artists.

Eventually, because we were talking to a wide range of professionals, we found that business owners began listening and requesting specific information.

So that is where we are today.  It has been an exciting journey, and I’m sure it will continue changing, but I’m sure that all our listeners will really enjoy the new format.  We are still providing tools and support to artists, but we will be doing it in a way that it also is profitable to anyone in business.  As of last week, we began using the Indie104 chat room during our shows so that our listeners could ask our guests questions, and we’re working on a brand new website!

I, for one, am very excited about the changes I see happening with the Highway 2 Success Show.  I would love to hear from those of you who listen to the show and hear your thoughts and your ideas.  Is there any aspect of business that you would like to hear covered on one of our upcoming shows?  Is there a specific question that you would like to ask?  Be sure to visit our website at radio.successwithmcintosh.com and post any comments or questions that you have!

And I’d like to reach out and thank every one of you that has been listening to the show and for your support.  I really appreciate the encouragement, and wonderful comments that I have gotten regarding the show and how it has helped some of you in your business endevours.  After all, that is what it is all about, and what really makes it exciting for me!

Thank you again, and keep tuning in!

Bump It!

By Cynthia McIntosh
Success With McIntosh

Need people to read your post?  Bump it!  I get asked frequently how often one should post, what one should post,and how to get a post read.  It’s a fair question, since that is really what social media marketing is all about.  After all, if no one is reading what you are posting, you aren’t getting much done!  So today I’m going to tell you how to add new life to those posts that have lost their “zip”.

Facebook uses a formula called Edgerank.  For those of you who have neverheard of it, it’s a process by which Facebook decides how active your post is.  If your post is really active, then it moves up in the News Feeds, thereby giving people a better chance of finding and reading it.  So, the goal then, is to keep your post active in the News Feed.  Recently Facebook has made some changes very positive changes to how all of this works.  Here’s some interesting statistics from Facebook…

“Previously, people read 57% of the stories in their News Feeds, on average. They did not scroll far enough to see the other 43%. When the unread stories were resurfaced, the fraction of stories read increased to 70%.”

So what does all of this mean to you?  Well, the changes Facebook has made allow you to change how your posts show up in News Feeds in order for you to get your posts read.  The process of taking your posts that are buried way down the list in a News Feed and getting them back up at the top of the list is called “bumping”.  And with the new changes Facebook has made, bumping your posts is not only possible, but also fairly easy to do!

The activity your post gets is what makes your post bump back up to the top of the News Feeds. So once your post is no longer easily accessible in a News Feed, the way to bumping it back up to the top is to get it active again.  Some ways of doing this are:

Ask your friends to like, share, or comment on the post.
Ask a question about the post and get people talking about it again.
Mention something that currently happened that relates to the post, and get attention to it.
Say something funny about the post to create new activity.

But the bottom line is that if you find creative ways of getting that post active again, it will bump back up to the top of the News Feeds.  And based on Facebook’s statistics the fraction of resurfaced stories that was read was very high!  So try doing this with some of your stale posts, and let us know how it works for you! In fact, if you have a post you want to bump, let us help you.  Just give us as much information as you can about the post so that we can find it (and be sure you are corresponding to us from the same Facebook page that the post is on, so that we are looking on the right page!), and we will go to the post and comment, share, or like it for you (or maybe even all three!).  And keep in mind, when we do that, all the people who have liked our page will get notification of it, so you will get new people coming to your page.  That’s what social media marketing is all about!

And as always, we want to remind you that we are here to help.  If you need help with your social media marketing, or if you just need some consulting so that you can do your own, feel free to contact us.  We DO offer consultations as well as social media marketing services, and we would love to be part of your success!